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The positions in Google are decided by a specific formula called Page Rank. If you are trying to get more traffic to your website or sell more products then it is beneficial and useful to be in Googles top ten rank for your keywords.
To Rank on Google
To do this you are going to need to know a little bit about how PageRank works. Imagine how useful it would be to know what Google looks for in a top ten results and then do it?
How PageRank works- every time a website links to yours it is counted as a vote for your website. The more unique links to your website, the more likely you are to get a higher result and the more free traffic you will get.
The twist is that websites with a higher PageRank have votes that count for more. If msn.com suddenly linked to your website you may find that your PageRank suddenly went up and your search engine position with it.
Of course, this is unlikely, so how do we realistically increase our page ranks?
Selecting the Right Keywords. Place keywords within content.
You must do your keyword research. And by research, I mean actually deep diving into 1 or 2 keyword platforms* and checking to see what type of keywords both long-tailed and single word are relevant to your subject post.
*At the end of this post I will link you to an awesome course that I’ve taken and continue to refer back to for this particular subject of Keywords.
Produce useful and compelling content
Don’t just write fluff both on your post or in comments on other blogs just so that you can add your link, that’s not cool and a lot of bloggers will start deleting your comments or flagging them as spam.
Make useful and helpful comments not only about the blog but share any experience or ideas you might have gotten from the post.
Reach out to bloggers in your niche
Guest Posting on another bloggers site is also a good way of getting your link onto other websites. Just remember that you still need to do your Keyword research and create great content or else your article can be rejected by the host blogger.
Many bloggers accept guest posts, just look on their website for “Guest Bloggers or Guest Posts” for further instructions. If they have nothing saying that they welcome guest bloggers then just use their contact form and email them a request. The worst they can say is no.
But just because a blogger that you follow and admire says “No” doesn’t mean that you just give up.
No, go in search of other bloggers in your niche who will welcome guest bloggers and make your pitch to them, so long as your niche coalesces and is a match for the host bloggers readers.
Offer your product or services in exchange for testimonials, feedback or linkbacks
If you can provide any other service for webmasters that allows you to put something on their website plus your link then do that. That can also help you rank on google.
Example: A web designer can add his website to the bottom footer of a site that he created.
Example: A graphic designer can add something to a logo or image that they’ve created for someone else.
Linkbacks are an excellent way to increase PageRank. You find a likeminded website or blog, start interacting on their forum/comments, let the blogger or website owner get to know you.
Or, if you have a product that you want a blogger to review ask, not only will you get constructive feedback but also a possible linkback to your site if the blogger likes and finds your product useful to recommend to their readers. This recommendation can also help you rank on google.
Remember, it’s that blogger or sites reputation that’s on the line, so to speak, when they link back to your site and many just won’t without having vetted you.
Search engines like Google do not check just the amount of links leading to your website but the relevancy. So be careful who and what you link to
One word of caution on linkbacks. Do Not try and get linkbacks before you’ve even made some sort of connection with the host blogger or site.
For more help and other helpful posts on this topic go read this post and check out the bloggers mentioned.
If you regularly post on blogs, comment on them, or on forums then include your link with every post. Put it in your “signature” if the comments allows this feature. But, remember. ALWAYS make useful and constructive comments. No Fluff.
Niche down on your topic/subject
Choose realistic keywords. Both short and long tail.
Optimize each piece of content for your keywords. But, don’t just stuff your post full of keywords.
Add tons of useful and relevant content to your posts and site.
Acquire helpful and useful links to your site when possible.
Use Google Keyword Planner as a start but also check out * Easy Keyword Research with Free Tools by Chantel Arnett at Blog Biz School.
What platforms or programs do you use for your Keyword research?